The Dot Effect

Effective Entrepreneur information and solutions - the musings of an Entrepreneur for Entrepreneurs. Be sure to look at my Online Business site for web development and online business ideas - www.leapingahead.net. Join me on all social media too for updates and information.

The Confidence Gap and how it's affecting your Business

The Confidence Gap and how it's affecting your Business
We are all somewhere on the scale of confidence and people will think we have too much or too little depending on where their level of confidence lies.  Let me start out by defining what confidence is: full trust; belief in oneself and one's personal power or abilities, trustworthiness, self-a...
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What makes a customer happy?

What makes a customer happy?
In my last post I discussed how emotions contribute to the buying decision.  In this post I want to speak about the customer experience. Once we know who our customer is, what problem or pleasure we are offering, what emotions to address and we have them at the stage where they want to make a b...
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Do your customers need a Push or a Pull?

Do your customers need a Push or a Pull?
As humans we are emotional beings, even the least emotional amongst us will base their decisions on some degree of emotion while otheres base all their decisions on emotion or intuition.  Today, it is the businesses that understand this best who will develop the most success for themselves. You...
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Not another coach!

Not another coach!
Having been a qualified and accredited Coach for almost 15 years, I have seen the coaching industry go from an unknown entity to an industry that is over populated with coaches with diverse specialities, of all levels of skill, experience and knowledge.  It seems today that everyone you speak t...
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TO Blog or NOT to Blog?

TO Blog or NOT to Blog?
Blogging has been a phenomena for over a decade now and there are now many thousands, if not hundreds of thousands of blogs.  So have made people famous, some have made people rich and famous and the large majority of blogs languish on unknown sites unread and also never updated.  I am fre...
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Stop Wasting Your Time !

Stop Wasting Your Time !
What is the most valuable commodity in the world today?  Once it is gone it cannot be recovered, it cannot be replaced, what is it - TIME.  When your time is gone it is gone, no amount of appeal, crying or begging will bring it back to you. This blog was inspired by the wannabe Entrepreneu...
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Entrepreneur Interview: Christine Hansen - Sleep Like a Baby

Entrepreneur Interview: Christine Hansen - Sleep Like a Baby
I had the pleasure of meeting Christine at a networking session I attended and then getting to know her better when she attended a workshop I was running.  I knew immediately that she was a woman on a missing to follow her passion and determined to build a business and help others. I've been wa...
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EVENT: US Embassy Young Entrepreneur Program 3.0

EVENT: US Embassy Young Entrepreneur Program 3.0

Entrepreneurship is certainly synonymous with the USA.  In Luxembourg the US Embassy's programme to introduce young people to Entrepreneurship is certainly an inspiration to young people here who are not generally exposed to this as a future option.

I was privileged to be asked to participate and partner with The US Embassy - Luxembourg in their 3rd edition of the Young Entrepreneur Program.

Copyright

© Images - Delano and Chronicle

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Before you fire the first bullet ...

Before you fire the first bullet ...

In the last blog'magic bullet' that people are looking for in business was mentioned, so it came to mind how people shoot off before they've actually done one very important thing.

Every business has a desire to understand their market and the competitive landscape they operate in and when starting a business for the first time it is vitally important to get it right at the outset as getting it wrong could doom you to failure or unnecessary losses.

What am I talking about?  It's that age old matter of customer research.  How to assess the market place, understand where your customers are and how to engage them.

Here are my Key Research actions to assist you...

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When it sounds too good to be true ...

When it sounds too good to be true ...

I was inspired to write this after reading the opening paragraph by Darren Hardy in his book The Compound Effect.

Being from Africa where gullible people have been the fodder of criminals for many decades I'm never short of surprises when it comes to how gullible people still remain, the question is ... are you one of them?

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