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Mark Zuckerberg's 10 Business Book Reading LIst

I recently mentioned that all great Entrepreneurs are constantly reading to improve their knowledge, gain new insights and see new trends, Mark Zuckerberg (founder of Facebook) is a clear example.  Knowing that he is a social media guru it is interesting to see how he is looking at the world with a global perspective and getting to understand different cultures.

Below are some books he recently disclosed to Business Insider, UK, that he is reading:

Rational Ritual'Rational Ritual' by Michael Suk-Young Chwe

Zuckerberg thinks that this book by UCLA economist Michael Suk-Young Chwe can help its readers learn how to best use social media.

"The book is about the concept of 'common knowledge' and how people process the world not only based on what we personally know, but what we know other people know and our shared knowledge as well,"Zuckerberg writes.

Chwe's idea may sound complicated, but it's essentially a breakdown of the psychology behind people's interactions with others in public settings, and how they use these communities and rituals to help form their own identities.

The Idea Factory'The Idea Factory' by Jon Gertner

Originally published in 2006, "Energy" starts with a basic explanation of what energy isand then moves on to more complex subjects, including the quest to create more efficient and environmentally friendly fuels. It's by University of Manitoba professor Vaclav Smil, one of Bill Gates' favorite authors.

"It explores important topics around how energy works, how our production and use might evolve, and how this affects climate change,"Zuckerberg writes, noting that he also plans on reading Smil's book "Making the Modern World."

 

Gang Leader for a Day'Gang Leader for a Day' by Sudhir Venkatesh

Venkatesh is a Columbia University sociology professor who, in a radical sociological experiment, embedded himself into a Chicago gang in the 1990s.

Zuckerberg says that Venkatesh's story is an inspiring one of communication and understanding across economic and cultural barriers.

"The more we all have a voice to share our perspectives, the more empathy we have for each other and the more we respect each other's rights,"Zuckerberg writes.

The Ideas Factory'The Idea Factory' by Jon Gertner

Fast Company editor Jon Gertner's 2012 book "The Idea Factory" tells the history of Bell Labs from the 1920s through the 1980s, in which the invention of the transistor revolutionized the world of technology and the innovation-fostering management style that rules Silicon Valley was first developed.

Bell Labs' researchhas won it the most Nobel Prizes of any laboratory in history, with seven in physics and another in chemistry.

Zuckerberg writes that he chose the book because he's "very interested in what causes innovation — what kinds of people, questions, and environments."

The End of PowerThe End of Power' by Moisés Naím

Zuckerberg launched his book club with this lofty title from Naím, former executive director of the World Bank and senior fellow at the Carnegie Endowment for International Peace.

It's a historical investigation of the shift of power from authoritative governments, militaries, and major corporations to individuals. This is clearly seen in what's now become a Silicon Valley cliché: the disruptive startup.

"The trend towards giving people more power is one I believe in deeply," Zuckerberg writes.

The Better Angels of our Nature'The Better Angels of Our Nature' by Steven Pinker

Zuckerberg admits that this 800-page, data-rich book from a Harvard psychologist can seem intimidating.

But the writing is actually easy to get through, and he thinks that Pinker's study of how violence has decreased over time despite being magnified by a 24-hour news cycle and social media is something that can offer a life-changing perspective.

It should be noted that Bill Gates also considers this one of the most important books he's ever read.

If you'd like to save some time, check out our summary of the tome.

Dealing with China'Dealing with China' by Henry M. Paulson Jr.

Zuckerberg has been intensely fascinated with Chinese culture over the past several years. He's been learning to speak Mandarin Chinese and has said that one of his long-term goals is convincing the Chinese government to let its people use Facebook.

"Dealing with China," by the former US Treasury secretary, explores China's recent rise in global influence and how it affects the world.

"Over the last 35 years, China has experienced one of the greatest economic and social transformations in human history,"Zuckerberg writes. "Hundreds of millions of people have moved out of poverty. By many measures, China has done more to lift people out of poverty than the whole rest of the world combined.

Tr Structure of Scientific Revolution'The Structure of Scientific Revolutions' by Thomas S. Kuhn

If there was ever a philosophy book to read by a physicist, it's probably "The Structure of Scientific Revolutions."

Since its initial publication in 1962, this look at the evolution of science and the effect it has on the modern world has become "one of the most cited academic books of all time,"according to the Stanford Encyclopedia of Philosophy.Zuckerberg thinks that being aware of how scientific breakthroughs are the catalysts for social progression can be a "force for social good."

Kuhn's book is best known for introducing the phrase "paradigm shift," representing instances in scientific history when a perspective was fundamentally shifted, like when quantum physics replaced Newtonian mechanics.

Creativity Inc'Creativity, Inc.' by Ed Catmull

"Creativity, Inc." is the story of Pixar, written by one of the computer-animation giant's founders.

Catmull intersperses his narrative with valuable wisdom on management and entrepreneurialism, and argues that any company should consciously avoid hampering their employees' natural creativity.

"I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity,"Zuckerberg writes.

Why Nations Fail'Why Nations Fail' by Daron Acemoglu and James A. Robinson

"Why Nations Fail" is an overview of 15 years of research by MIT economist Daren Acemoglu and Harvard political scientist James Robinson, and was first published in 2012.

The authors argue that "extractive governments" use controls to enforce the power of a select few, while "inclusive governments" create open markets that allow citizens to spend and invest money freely, and that economic growth does not always indicate the long-term health of a country.

Zuckerberg's interest in philanthropy has grown alongside his wealth in recent years, and he writes that he chose this book to better understand the origins of global poverty.

Copyright

© Extracted from Business Insider UK.

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Saturday, 18 November 2017