John Norton

John has worked successfully across continents, countries, cultures, for large companies, public sector and as an Entrepreneur. His experience and knowledge provide valuable insights.

John has worked successfully across continents, countries, cultures, for large companies, public sector and as an Entrepreneur.  His experience and knowledge provide valuable insights.

Before you fire the first bullet ...

Before you fire the first bullet ...

In the last blog'magic bullet' that people are looking for in business was mentioned, so it came to mind how people shoot off before they've actually done one very important thing.

Every business has a desire to understand their market and the competitive landscape they operate in and when starting a business for the first time it is vitally important to get it right at the outset as getting it wrong could doom you to failure or unnecessary losses.

What am I talking about?  It's that age old matter of customer research.  How to assess the market place, understand where your customers are and how to engage them.

Here are my Key Research actions to assist you...

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